Friday, 13 November 2015

Selecting the Right Person

“while extraordinary products and services still afford a competitive advantage, the one advantage that stands the test of time
Is People”
~Mark Salsbury

As rightly said, the “lifeline of an organization” is its employees. The employees are the ones who are responsible for the overall functioning and success of a business entity. Irrespective of the hierarchy, a satisfied and responsible working capital, always leads an organization towards achievement of their organizational goals, without any hurdles. The Human Resources are the only element that stands the test of time and leads a company to success and vice-versa. Therefore, procurement of an efficient workforce is extremely important for the development of an organization.  Hiring personnel isn’t quite an easy task. En effective recruitment process encompasses various methods and procedures that needs to be undertaken with utmost accuracy. Therefore, possessing an overall knowledge of Human Resources not only is an effective Budget Control practice, but also ensures that you end up hiring the right personnel for your organization.

Recruitment of the right employees is one of the major requirements for the efficient functioning of an organization. But the process of recruitment is quite cumbersome and includes various aspects that one has to be aware of. So, if you want efficient people to work for your organization, you need to be aware of the whole recruitment process and parameters that needs to be kept in mind while hiring the right person.  From a detailed recruitment process, to their training and development and morale boosting, the HR Recruitment includes everything.  Therefore, before you start with the hiring process, you need to possess an extensive knowledge of the same.

iFEEL-Institute for Future Education Entrepreneurship and Leadership has devised certificate programs to specifically provide candidates with a complete knowledge in various aspects of Human Resources. With the certificate course in HR Recruitment Excellence, iFEEL provides candidates with all the necessary knowledge that one requires in order to appoint an efficient workforce in the organization. The curriculum of the program is formulated in a way so as to assure that one gets acquainted with all dimensions of recruitment and is able to appoint employees who strives towards the development of the company.
The curriculum of the program gives a complete knowledge of all aspects of Recruitment, from the Overview, Analysis, Methods and Process of Screening candidates. Hence, the students gain knowledge on the Recruitment Metrics, Competency Model, Job Portals, Knowledge, Skill and Behavioral Filtering, etc. Apart from this, candidates receive training on the Application Tracking System used by Recruitment Agencies. This helps one gain awareness regarding the various platforms from where a candidate can be selected and how these platforms can be effectively used by the employer. Therefore, you will know exactly how and where you can search to hire an efficient workforce. The program provides knowledge regarding the complete interview process and ways in which it should be conducted and also the Post-Selection Phase, which is extremely important in order to form a connectivity between the individual and the organization.  

Hence, if you want to recruit the right personnel and ensure an overall development of your organization, the certificate course in HR Recruitment Excellence, in the right pathway for you. So, grab this opportunity and turn yourself into a complete HR professional! Enroll yourself for the program and awaken the successful recruiter in you!

Sunday, 8 November 2015

Digital Marketing- The Modern Business Generator

“I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity. Social media is reducing social barriers. It connects people on the strength of human values, not identities.”
--Narendra Modi, Prime Minister of India

Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in a year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more an unattainable and unachievable thing. In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising. Even the conservative-mindedness of the people in India made them trust the traditional forms of Marketing and not have much faith in Digital Marketing.

Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. The Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Instagram, tumbler etc. and surprisingly Digital Marketing has opened up a new phase in India. Digital Marketing is meant for those people who are creative and passionate about internet. It is the use of internet for marketing and publicity of products and services. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization. Digital Marketing, like traditional form of marketing is a highly result driven and is sales-oriented. A perfect Digital Marketing activity should result in considerable increase in sales and large-scale generation of business. Therefore, one cannot begin a digital marketing campaign without setting the campaign objectives.

A Digital Marketer understands the needs of the clients and visualizes their needs to deliver what they want. Due to the vast demographic expanse of the country Digital Marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach. An efficient digital marketer requires one to know strategies like Search Engine Optimization, Search Engine Marketing, email marketing and social media marketing to ensure an effective Digital Marketing activity.

Therefore, Digital Marketing has come up to be the most effective way for the expansion and generation of business. With its vast reachability and accessibility, the digital medium has turned out to be extremely profitable in showcasing and selling of products and services. The biggest example of this, is the rapid growth of the E-Commerce websites like Flipkart, Snapdeal, Jabong, etc. Their business is completely dependent on digital marketing, as they don’t operate on the physical medium. With an effective digital marketing, through social media and other platforms, generation of large-scale business can be easily done. But productive digital marketing requires an extensive knowledge, to acquaint a candidate about the various aspects of the same.

iFEEL - Digital Marketing Program

Therefore, iFEEL - Institute of Future Education Entrepreneurship and Leadership has designed certificate courses on Digital Marketing, in order to cater to this requirement. It’s a 6-months certification program, designed to familiarize candidates on various aspects of digital marketing. The students undertaking the course are imparted with knowledge on Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, among the other topics related to Digital Marketing. Thus, this course aims to make you an expert in the field of Digital Marketing!