“I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity. Social media is reducing social barriers. It connects people on the strength of human values, not identities.”
--Narendra Modi, Prime Minister of India
Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in a year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more an unattainable and unachievable thing. In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising. Even the conservative-mindedness of the people in India made them trust the traditional forms of Marketing and not have much faith in Digital Marketing.
Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. The Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Instagram, tumbler etc. and surprisingly Digital Marketing has opened up a new phase in India. Digital Marketing is meant for those people who are creative and passionate about internet. It is the use of internet for marketing and publicity of products and services. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization. Digital Marketing, like traditional form of marketing is a highly result driven and is sales-oriented. A perfect Digital Marketing activity should result in considerable increase in sales and large-scale generation of business. Therefore, one cannot begin a digital marketing campaign without setting the campaign objectives.
A Digital Marketer understands the needs of the clients and visualizes their needs to deliver what they want. Due to the vast demographic expanse of the country Digital Marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach. An efficient digital marketer requires one to know strategies like Search Engine Optimization, Search Engine Marketing, email marketing and social media marketing to ensure an effective Digital Marketing activity.
Therefore, Digital Marketing has come up to be the most effective way for the expansion and generation of business. With its vast reachability and accessibility, the digital medium has turned out to be extremely profitable in showcasing and selling of products and services. The biggest example of this, is the rapid growth of the E-Commerce websites like Flipkart, Snapdeal, Jabong, etc. Their business is completely dependent on digital marketing, as they don’t operate on the physical medium. With an effective digital marketing, through social media and other platforms, generation of large-scale business can be easily done. But productive digital marketing requires an extensive knowledge, to acquaint a candidate about the various aspects of the same.
Therefore, iFEEL - Institute of Future Education Entrepreneurship and Leadership has designed certificate courses on Digital Marketing, in order to cater to this requirement. It’s a 6-months certification program, designed to familiarize candidates on various aspects of digital marketing. The students undertaking the course are imparted with knowledge on Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, among the other topics related to Digital Marketing. Thus, this course aims to make you an expert in the field of Digital Marketing!