Digital Marketing- The Modern Business Generator

“I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity. Social media is reducing social barriers. It connects people on the strength of human values, not identities.”

--Narendra Modi, Prime Minister of India

Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in a year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more an unattainable and unachievable thing. In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising. Even the conservative-mindedness of the people in India made them trust the traditional forms of Marketing and not have much faith in Digital Marketing.

Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. The Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Instagram, tumbler etc. and surprisingly Digital Marketing has opened up a new phase in India. Digital Marketing is meant for those people who are creative and passionate about internet. It is the use of internet for marketing and publicity of products and services. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization. Digital Marketing, like traditional form of marketing is a highly result driven and is sales-oriented. A perfect Digital Marketing activity should result in considerable increase in sales and large-scale generation of business. Therefore, one cannot begin a digital marketing campaign without setting the campaign objectives.

A Digital Marketer understands the needs of the clients and visualizes their needs to deliver what they want. Due to the vast demographic expanse of the country Digital Marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach. An efficient digital marketer requires one to know strategies like Search Engine Optimization, Search Engine Marketing, email marketing and social media marketing to ensure an effective Digital Marketing activity.

Therefore, Digital Marketing has come up to be the most effective way for the expansion and generation of business. With its vast reachability and accessibility, the digital medium has turned out to be extremely profitable in showcasing and selling of products and services. The biggest example of this, is the rapid growth of the E-Commerce websites like Flipkart, Snapdeal, Jabong, etc. Their business is completely dependent on digital marketing, as they don’t operate on the physical medium. With an effective digital marketing, through social media and other platforms, generation of large-scale business can be easily done. But productive digital marketing requires an extensive knowledge, to acquaint a candidate about the various aspects of the same.

Therefore, iFEEL - Institute of Future Education Entrepreneurship and Leadership has designed certificate courses on Digital Marketing, in order to cater to this requirement. It’s a 6-months certification program, designed to familiarize candidates on various aspects of digital marketing. The students undertaking the course are imparted with knowledge on Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, among the other topics related to Digital Marketing. Thus, this course aims to make you an expert in the field of Digital Marketing!

An Institute offering a Myriad of Programs!

A perfect management institute is one which not only provides a candidate with education, but helps them groom into thorough professionals. iFEEL-Institute for Future Education Entrepreneurship and Leadership, which is one of the Top B-Schools in Mumbai, offers the students with a comprehensive learning experience. Providing an integrated management education, iFEEL is of the premier management colleges in Mumbai, offering an MMS degree that aims to develop the inherent leadership qualitites of the students along with providing them with a world-class learning experience. Being conferred with the “IIT AWARD”, the “AIMS AWARD” and the CSR AWARD (proposed), iFEEL has reached the position of one of the Best Management College in Mumbai, within a few years of its inception.

iFEEL is mentored by the Welingkar Institute of Management (WeSchool), which is regarded as one of the Top-Management institute of the country. WeSchool comes under the Top-25 colleges in India and has been ranked in the Top-10 B-School in India, by the Times B-School Survey (2015), providing the optimum management education. The association with WeSchool provides an extensive industry-exposure to the students of iFEEL and also has helped in the development of quality content.  Therefore, at iFEEL the emphasis is on developing complete corporate professionals, who are far more than just mere MBA’s. Hence, the candidates are provided with a practical learning experience, with a considerable amount of industry exposure, so that they get acquainted with the practical modes of learning and become the leaders in their own fields. Thus, iFEEL provides a variety of programs, to ensure that a candidate undertakes a curriculum that matches best with their abilities and interests.

iFEEL offers a 2-years full-time PGDM (AICTE Approved) with special focus on Entrepreneurship and Leadership development. The PGDM program is designed along the lines of a contemporary and comprehensive business management course that commits to produce entrepreneurs and leaders. The program takes into account the industry suggestions and feedbacks, in order to adopt an “Industry-Related Curriculum”. The semester pattern system followed in the program engages students in several live projects and activities that help them to shape their personality. Subjects like Strategic Management, Business Ethics and Corporate Governance, Business Environment, Change Management, Corporate Tax Planning, Operating Systems, Decision Models for Management, Specialization projects and many more have been incorporated into the curriculum to shape the students to make meaningful contribution in the corporate world. The program offers the students to choose their specialization subject among Marketing, Finance, Operations and HR, as per their inclination and career objective.  The PGDM program offers the students a vast industry exposure, as they are provided with industrial visits in international corporations, in addition to the national ones. At iFEEL, the focus is on developing your inherent innovative skills. This is why the students are provided with an interactive learning experience and not just a bookish knowledge!

iFEEL also provides 11-months Entrepreneurship Excellence Program (EEP), for Family Managed Business. The curriculum is conceptualized to enhance the qualities and abilities and provide the candidates knowledge required for starting/managing business across any industries. This program is designed for the candidates who require the extensive knowledge to start any entrepreneurial venture by themselves. iFEEL has developed Management DevelopmentPrograms (MDP) to meet the needs of Junior & Middle Management, which covers a broad range of functional areas, in order to sharpen general management skills and expose participants to areas of management in which they have limited experience. The program also aims to enhance the ability of each participant to think strategically and develop their leadership and interpersonal skills, in order to help them become outstanding team players. The candidates of iFEEL are provided with the choice of selecting Value-Added Certification Courses, which adds value to the management degree and is widely preferred by employers across all sectors. Students can undertakes certificate courses in Digital Marketing or HR Excellence and diversify their career avenues even further!

Possessing a 100%Placement Record since its inception, iFEEL is the institute that turns you into a complete professional and enhances your career prospects. Situated among the tranquil landscape of Lonavala, iFEEL provides you with the balance of education along with peace of mind and a complete learning experience! Therefore, if you wish to attain a successful career in the area you want, iFEEL is the perfect destination for you!