Digital Marketing- The Modern Business Generator

“I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity. Social media is reducing social barriers. It connects people on the strength of human values, not identities.”

--Narendra Modi, Prime Minister of India

Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will fade away in a year or two. While traditional marketers were not convinced about the effectiveness of Digital Marketing strategies, their skepticism further made it difficult for the industry to believe on this new methodology. It appeared to everyone that Digital Marketing was a more an unattainable and unachievable thing. In a country like India, the situation was even worse. India is a country where people have grown used to traditional marketing methods like painted advertisements, newspaper and TV advertisements. India seemed like a country where people didn’t have easy accessibility of internet and thus we were far from Internet Advertising. Even the conservative-mindedness of the people in India made them trust the traditional forms of Marketing and not have much faith in Digital Marketing.

Undoubtedly, things have changed remarkably and India is emerging as one of the widest audience for Social media and internet. The Indian population forms a major chunk of the people on various social media sites like Facebook, twitter, Instagram, tumbler etc. and surprisingly Digital Marketing has opened up a new phase in India. Digital Marketing is meant for those people who are creative and passionate about internet. It is the use of internet for marketing and publicity of products and services. Digital marketing can be taken up by professionals with a basic knowledge of internet but a knack for creativity and artistic visualization. Digital Marketing, like traditional form of marketing is a highly result driven and is sales-oriented. A perfect Digital Marketing activity should result in considerable increase in sales and large-scale generation of business. Therefore, one cannot begin a digital marketing campaign without setting the campaign objectives.

A Digital Marketer understands the needs of the clients and visualizes their needs to deliver what they want. Due to the vast demographic expanse of the country Digital Marketing is something which can really help the way people connect with each other. Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of the traditional mode of marketing is lack of mass reach. An efficient digital marketer requires one to know strategies like Search Engine Optimization, Search Engine Marketing, email marketing and social media marketing to ensure an effective Digital Marketing activity.

Therefore, Digital Marketing has come up to be the most effective way for the expansion and generation of business. With its vast reachability and accessibility, the digital medium has turned out to be extremely profitable in showcasing and selling of products and services. The biggest example of this, is the rapid growth of the E-Commerce websites like Flipkart, Snapdeal, Jabong, etc. Their business is completely dependent on digital marketing, as they don’t operate on the physical medium. With an effective digital marketing, through social media and other platforms, generation of large-scale business can be easily done. But productive digital marketing requires an extensive knowledge, to acquaint a candidate about the various aspects of the same.

Therefore, iFEEL - Institute of Future Education Entrepreneurship and Leadership has designed certificate courses on Digital Marketing, in order to cater to this requirement. It’s a 6-months certification program, designed to familiarize candidates on various aspects of digital marketing. The students undertaking the course are imparted with knowledge on Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Mobile Marketing, among the other topics related to Digital Marketing. Thus, this course aims to make you an expert in the field of Digital Marketing!

Develop the Entrepreneur in you and Make the change!

“The entrepreneur always searches for a change, responds to it and exploits it as an opportunity” -Peter Ducker

As rightly said, the entrepreneurial qualities in any individual needs to be developed from the very initial stage. Only a real entrepreneur can possess the quality of transforming a change into an opportunity and exploit the opportunity in any possible dimension in order to gain desirable results. The Indian society is estimated to be 72% Entrepreneur-friendly, where entrepreneurship is preferred over many other services. There has also been a steady increase in the number of women entrepreneurs in the country today. Today some of the major corporations are being operated by women, positioned in higher authoritarian positions.

The biggest example of this can be given by stating the example of Mrs.Indra Nooyi, who is the CFO of PepsiCo. A graduate from Chennai University and PGDM (MBA) from IIM Calcutta, she’s the perfect example of entrepreneurial and leadership qualities intertwined into one. But the major difficulty lies in finding and formulating entrepreneurs in the Indian scenario. Studies have suggested that more than 51.9% of the Indian entrepreneurs do not have entrepreneurship running in their family, but have chosen to be an entrepreneur on their own wish. With the lack of institutions for entrepreneurial study in our country, the birth of entrepreneurs has been rather sluggish in India…

iFEEL- Institute for Future Education Entrepreneurship and Leadership, is one such institution that has successfully taken up the task of generating real entrepreneurs in the Indian scenario. iFEEL offers a 2 years full-time residential PGDM program with special focus to Entrepreneurship and Leadership Excellence, to cater to the development of all aspects of a successful entrepreneur. The value of the PGDM is further enhanced by its approval from AICTE. The mentor institute of iFEEL is the Welingkar Institute of Management, Development and Research, which is one of the most premier B-Schools in India, having ranked among the Top 15 B-Schools and the 7th in the West Zone by Times B-School 2014 in their Best B-School Survey. iFEEL has been ranked 1st in the IIT Bombay National Entrepreneurship Challenge,2015 and has successfully positioned itself as a “Factory for generating entrepreneurs”.

iFEEL is among the very few institutes to be providing a residential PGDM program. Located amidst the serene landscape of Lonavala, students at iFEEL are spared the horror of travelling for long distances, in order to reach their college, but are instead provided with a blissful learning environment. The atmosphere has been designed in a way to provide complete balance of education along with a peace of mind and quality learning to the students. The education imparted to the students is done with the primary motive to make them industry-ready once they leave the campus.

The full-time PGDM program at iFEEL is designed in such a way so as to make the students familiar with all aspects of entrepreneurship. The faculty at iFEELconsists of distinguished industry professors from leading B-Schools like the IIM’s, Welingkar, IIT’s, S.P Jain, etc. Apart from this, the students are also exposed to guest lectures from faculty of eminent international universities like Malardalen, Sweden, Drexel and USA University. The students are provided with an Extensive Industry Exposure, primarily through the numerous national and international internship opportunities that are undertaken by them. They undertake international internships in Japan, Russia, Germany, Dubai, etc apart from internships in reputed corporations in India as well.

At iFEEL, we seek to provide a holistic learning experience to the students, instead of just bookish knowledge. Hence, the students are encouraged to think out of the box and come up with new innovations. The focus has been on bringing the inherent qualities of the students to the brim. With the Global Citizen Leader Program (GCL) in association with the Centre for Creative Leadership (CCL), USA, the students are given the opportunity to be a part of live workshops on the key problem-areas of business, in order to sharpen their business ideas and skills. iFEEL aims at giving the students an outright corporate exposure. It’s achieved through the i4 Series (i4:Ignite, Involve, Innovate, Inspire) which is a series of engaging interactions with eminent corporate dignitaries, organized in order to provide an overall industry knowledge to the students.  During the series, illustrious people from the world of business hold interactive sessions with the students, in order to make them aware of the opportunities and the challenges that they would face once they take their step into the world of entrepreneurship!

At iFEEL, we try to transform the students into entrepreneurs by the time they cross to the other side of the gate! Our students are also provided with a 100% placement assistance to help grab their dream job. With an impeccable 100% placement track-record since our inception, we have been successfully developing the entrepreneurial and leadership qualities of the students and place them where they are best-suited. So, in order to resurface the entrepreneur in you, all that you have to do is walk in through the gates at iFEEL and we assure you that you will leave being a successful entrepreneur, possessing the perfect blend of leadership and innovative qualities!

Institute that creates Dreamers, Achievers and Winners!

iFeel-Institute for Future Education Entrepreneurship and Leadership, is regarded as one of the leading MBA colleges in India. Located among the scenic beauty of Lonavala, iFeel is a management institute that takes an individual beyond the scope of a conventional MBA college. While most of the B-schools work on abilities and skills, the mission of iFeel is to develop the inherent entrepreneurial and leadership qualities of the students and bring them to the brim. Being conferred with the “IIT AWARD”, the “AIMS AWARD and the CSR AWARD (proposed), iFeel has reached the position of one of the premier B-Schools of India, within a few years of its inception. The students are made to exchange their thoughts, ideas and passion and are encouraged to innovate and reach new paradigms in the arena of management. iFeel majorly focuses on creating a talent pool, that doesn’t only focus on earning a degree, but also encourages the students in becoming successful and leading professionals in their respective careers.

iFeel aims at training prospective entrepreneurs in the contemporary and comprehensive arenas of business management. They provide a Post Graduate Diploma in Management (PGDM), focusing on Entrepreneurship and Leadership, which has the flexibility to include the aspects of any new and emerging trends of business and management. The 2 Year Full-Time Post Graduate Diploma Course in Management at iFeel, takes into consideration any industry suggestions and feedback, based on the same. iFeel is one of the sole institutes that have adopted an Industry-Integrated Curriculum, which is combined with Leadership and Entrepreneurship Development.

Welingkar Institute of Management (WeSchool), which is one of the top Management Institute in India, is the Mentor Institute of iFeel. This alliance has enabled iFeel to deliver its mission even more efficiently. The association provides an extensive industry exposure to the students and also has a very positive impact on the content of the study material. This association also has helped iFeel in delivering a supreme quality of academics and vast exposure with an extensive connection with the corporate India. This is just to build the professional attitude in the personality of the students, which a very major requirement of the corporate world currently. The corporate world today is looking for the Torch Bearers of Tomorrow, those who are not just academically sound but also possesses qualities of innovation and leadership considerably. So, iFeel develops a student in a way that they have the passion to excel in all walks of life and also has the determination to emerge as winners- professionals who don’t only possess innovative ideas, but also know how they can implement them and make a change. At iFeel the focus is on developing the overall characteristics of the students, rather than just imparting them with a higher degree of education. iFeel focuses on developing their students as successful and passionate entrepreneurs, who have the zeal to emerge victorious in every task and who doesn’t only have innovative ideas, but also know how to implement those ideas in order to gain the desirable results.

Dr.Sanjay Salunkhe, who is a 1st generation successful entrepreneur in the educational sector, is the Director of iFeel. iFeel is a result of his vision. Dr.Salunkhe believes in the fact that choosing the right management college is one of the most important decisions that a student needs to take and to choose the right college is indeed very important. It’s only during the Post Graduation Management Degree course that a student acquires desired business knowledge and triggers the entrepreneurship and business qualities in them. Therefore, according to Dr.Salunkhe, Institute for Future Education Entrepreneurship and Leadership is designed and created with the primary motive of imparting Leadership and Entrepreneurship Education to facilitate and mould the budding managers into successful entrepreneurs, which is the need of the hour.

iFeel operates with the primary vision to develop Entrepreneurship and Leadership qualities in the students. iFeel operates with the mission to impart management education of global standards to students. Thus, not only making them responsible global citizens, but also transforming them into a complete professional. iFeel also undertakes research and consultancy for the betterment of the society and the industry within which it operates. The operations of iFeel are designed in a way so that they continuously evolve themselves in innovative processes and use the best practices of governance. The primary mission of iFeel is to build an intellectual pool of students, faculty and alumni through innovative processes, student and faculty development programs and networking.

iFeel offers a 2-year fulltime residential AICTE approved Post Graduate Diploma in Management (PGDM) that is propounded to produce Leaders and Entrepreneurs through a contemporary and comprehensive business management course. The Post Graduate Diploma in Management has the flexibility to incorporate the new trends in business, while providing the basic knowledge of business management. The residential PGDM program is designed in a way that it has the main focus on Entrepreneurship and Leadership Excellence. It also takes into account any industry suggestions and feedbacks. The students even got the opportunity to interact with eminent personality like Kishore Biyani (CEO, Future Group of Companies) and gain valuable insights on how to emerge as a successful professional in the industry. Therefore the program helps to develop the inherent leadership and entrepreneurship qualities of the students, so that they can make an efficient use of it and achieve great heights of success in the corporate world. In addition to that iFeel encourages students to portray their innovative self through the Rain Lab, which is an innovation Lab. They conduct series like the i4 series and Global Citizen Leadership (GCL) program, which gives the students opportunity to interact with industry experts of the field. The i4 series is an interactive session, where significant personalities from the industry visit the campus and answer to the various queries of the students. This helps the students to obtain a personalized insight of the industry, where they will be entering soon.

iFeel aims at providing an extensive facility for the development of the students. The students are provided with an industry exposure through national and international internships. Students are given internship opportunitities in reputed countries in Japan, China, etc in addition to the MNC’s in India. The students are also subjected to academic and industry interviews by note-worthy and professional experts, to make them industry-ready. This is an exclusive offering of iFeel to its students, which happens in no other institutes in the country. In addition to this, iFeel also possess a 100% placement record, thus helping the students start their career on a very bright note. The students from the institute have been recruited by top MNC’s from all corners of the world. Thus, iFeel helps the students find a direction in  their career, develops the leadership and entrepreneurial qualities in them and places them in the jobs that are best suitable for them, so that they can have a successful career in the corporate world an an efficient professional.

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